Fairness creams!!! Are they being fair?????????

We have watching a lot of advertisements for fairness creams which show a girl with a dark complecxion has no job, no boyfrnd and no social life. And one fine day by God's grace she starts using a fairness and BOOM, she has everything she wanted. What exactly are these ads trying to say. Are they saying that women with a medium or dark complexion should stays at their homes or they wont have any social life or they wont have any boyfrnds and or wil never get a job. If these fairness creams really make magic as they claim then why use cine actresses like Shriya(Fair & Lovely) or Asin(Fairever) or any model for these ads. Why not an ordinary middle class girl who has used these creams and have seen the result. If these creams can really make one fair in six weeks I think nearly all the women in India wil be fair. Has there been any tests conducted and proved that these things actually work. Aren't these companies passing a wrong idea that u need to be fair to move up in life. This wil definitely create a inferiority complex among some of the not so fair women. Whats the difference between these people and petty criminals who cheat the people. Isn't there any kind of a law which puts an end to these utter nonsense. And to add to the ridicule we have a new fairness cream for men.
Click on the following link for the reaction by a women's organinzation:
http://www.womensenews.org/article.cfm/dyn/aid/1308/context/archive